This Google AdWords case study highlights how we turned a struggling Google AdWords campaign into a cost-effective, high-performing strategy. Our client, an industrial storage supply company, faced high costs and limited conversions. Here’s how we transformed their results.
The Challenge: High Costs, Low Returns
- Initial Campaign Stats:
- $3,800 monthly ad spend
- $17 per click
- $38 per signup
- Only 217 clicks in September
The client needed to reduce costs and increase signups while competing against better-performing digital campaigns in their industry.
Our Approach: A Data-Driven Google AdWords Overhaul
- Optimize Ad Copy and Landing Pages
- Improved Quality Score by creating more relevant ad copy.
- Enhanced landing pages to align better with ad content.
- Target Competitor Keywords
- Focused on branded keywords to intercept competitor traffic.
- Used precise keyword targeting to maximize ROI.
- Remove Underperforming Keywords
- Eliminated keywords that didn’t convert to save costs.
- Incorporate Negative Keywords
- Excluded irrelevant search terms to improve ad targeting.
Results: Cost Savings and Growth
- Conversions: Increased from 100 to 120 (20% growth).
- Clicks: Increased by 332 clicks (153% growth).
- Cost-Per-Signup: Reduced by $13.
- Savings: $800 saved in the first month.
- Competitive Edge: 10% of conversions were from competitor-branded searches.
Conclusion: Google AdWords Done Right
Through strategic ad optimization, competitor targeting, and careful budget management, we improved ROI and made AdWords a cost-effective channel for this client. Ready to transform your paid advertising strategy? Fill the form below. Let’s work together to boost your growth.
