In today’s competitive healthcare landscape, even highly skilled dermatologists may struggle to attract new patients online. Despite having impressive credentials and a loyal client base, this dermatology practice faced challenges in growing beyond word-of-mouth referrals. Their digital presence was minimal, and low website traffic limited their ability to reach a broader audience. This local seo case study showcases how Busnurd Digital Marketing Agency helped them achieve substantial growth by harnessing the power of local search optimization.
Local Traffic Success Story: A Six-Month Transformation
Within just six months of launching our targeted local traffic campaign, the dermatology practice achieved impressive results:
- Secured the top search position for two high-value local keywords.
- Positioned 34 keywords on the first page of Google search results.
These outcomes only strengthened over time. Eighteen months into the campaign, the practice achieved:
- 143 keywords on Google’s first page, showcasing the sustainable impact of a well-executed local SEO strategy.
This success story underscores the effectiveness of Busnurd Digital Marketing Agency’s targeted approach to drive visibility and attract new patients.
Positioning the Practice as a Local Leader in Dermatology
From the outset, the dermatology practice aimed to be the trusted choice for exceptional skin care. Their dedication to quality and cutting-edge technology was clear, yet they needed more visibility to compete with other providers in the area. In an era where 77% of people search online for healthcare providers, having a strong local presence on Google is crucial for growth.
Our approach focused on tapping into local search trends and driving potential patients to their website and physical clinic. By capturing searches with high intent, we could attract users actively seeking dermatology services in their area.
Local Traffic Optimization Strategy
1. Keyword Research and Targeting: We began with in-depth research to identify location-specific keywords aligned with booking intent, a crucial factor in healthcare. Our keyword strategy emphasized phrases like “dermatologist + [city],” which aligned with the practice’s specialties and location. With 56% of searches now conducted on mobile, ranking for location-based keywords was vital to capturing ready-to-book patients.
2. Local Business Listings and Consistent NAP Data: Establishing a strong presence on key platforms like Google My Business, Bing Local, and Yelp allowed us to secure visibility across major directories. We ensured the practice’s name, address, and phone number (NAP) were consistent across all profiles, which is essential for ranking in Google’s local search results. The result? Better recognition from Google as a trusted local provider.
3. Building Local Citations: Throughout the campaign, we continually reinforced the practice’s local presence through citations from reputable local and healthcare-related sites. These citations solidified the practice’s position in Google’s local search landscape, making it easier for prospective patients to find them online.
The Results: Dominating Local Search and Expanding Influence
After six months, the dermatology practice emerged as a dominant local player, ranking prominently on Google and high-traffic platforms like Yelp, Yellow Pages, and Apple Maps. This improved visibility drove more than 8,000 monthly visitors to their website—a substantial increase that transformed their growth trajectory. The practice not only secured the top Google rankings for 10 strategic keywords but also boosted overall awareness in the community.
A New Era of Expansion and Success
Increased online visibility led to remarkable business growth. The practice soon welcomed two additional doctors to accommodate the influx of new patients. They are now also planning to open a satellite clinic to further serve their growing patient base on the other side of town.
Boosting Local Traffic Success
This dermatology practice’s journey illustrates the power of local SEO in expanding patient reach and establishing authority. With 143 keywords now on Google’s first page and a robust presence in local search results, they’ve become a top choice for dermatology in their area.
If you’re ready to amplify your business’s local reach, Busnurd Digital Marketing Agency offers specialized Local Search Optimization Packages. Our tailored approach includes citation building, on-page SEO with local schema, link-building strategies, and Google Maps integration. Start your journey to local prominence today—fill the form below to book a FREE Consultation with us and discover the difference Busnurd Digital Marketing Agency can make!
