In a digital world with 5.8 billion daily Google searches, standing out to attract customers is essential for brand visibility, leads, sales, and growth. With over 2 billion websites competing for Google’s search results, making it to the top is challenging. Our Local SEO case study reveals how strategic optimization propelled a business to new heights, helping them achieve visibility in this competitive landscape.
Focusing on local SEO allows businesses to reduce competition by targeting their geographic area and connecting with nearby customers. This case study showcases the journey of a landscaping business and how targeted local SEO made them discoverable to their ideal audience. These strategies can work for any business looking to dominate local search results.
Discover how leveraging local SEO increases visibility, website traffic, and business growth.
Client Profile: Local SEO Case Study
Our client, a well-known residential landscape architecture business, is celebrated for their high-quality work across the local area. Offering services from design and construction to maintenance, their projects cover a wide range.
With a website that had previously attracted only 60 visits per month and minimal sales, the client recognized its untapped potential. By embracing local SEO, we helped transform their online presence, resulting in significant website traffic and business growth. Learn about the strategies that helped them dominate local search results.
Understanding that a strong website is the foundation of digital marketing, the client set out to capture more of their local market. We partnered to make this goal a reality.
Local SEO Strategy: Targeted Success
To drive relevant traffic, we optimized the client’s website for local search, making it easy for nearby customers to find them. Through our Local SEO package, we boosted their online visibility and established their position as a local market leader. See how this targeted approach led to impressive results.
Solution 1: Initial Assessment
We began with a complete website audit, implementing Google Analytics and Search Console for performance tracking. This audit identified unoptimized URLs, missing footer links, and many pages lacking optimized meta descriptions and content.
Armed with insights, we optimized these areas to unleash the website’s potential, setting the stage for the success achieved in this case study.
Solution 2: Keyword Research and Mapping
Our keyword research focused on terms with high intent and immediate targeting potential. We grouped relevant keywords, optimized existing pages, and created new ones to align with audience intent, driving quality traffic. This careful alignment of content with audience needs was pivotal in the client’s growth.
Local SEO Results: Month-by-Month Progress
Month 1: The client’s website soared from 60 to 1,601 monthly visits within the first month of the Local SEO campaign—a 26-fold increase. This set a strong foundation for continued growth.
Month 6 & Month 11: After 11 months, the website’s traffic surged to 2,848 monthly visits, a 46-fold increase from its original traffic.
Conclusion: Exceptional Local SEO Success
This Local SEO campaign produced outstanding results through detailed audits, strategic keyword research, and a strong content strategy. Traffic increased by 26-fold in just the first month and 46-fold by month 11, generating a wealth of leads that led the client to create a new department focused on Commercial Landscaping Services. This success is an example of how tailored SEO can expand business opportunities.
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