Explore this SEO case study to learn how I optimized a commercial cleaning company’s strategy and audit, leading to improved customer retention, increased conversions, and reduced costs. Despite a lack of direction previously, I elevated their monthly leads from 14 to 41 within four months, with ongoing growth.
Optimizing Search Engine Visibility: Expanding Horizons
In the realm of commercial cleaning services, my client operated as a well-established local business with a commendable track record. However, operating in a competitive market necessitated a strategic approach to Search Engine Optimization. Through this SEO case study, you’ll discover how I helped them tap into the demand for residential cleaning services, expanding their scope and catering to local homeowners in need of housekeeping solutions.
Results of the SEO Case Study
Witness the impact of my digital marketing campaigns through these impressive figures:
- Achieved a remarkable 193% increase in monthly leads
- Significantly improved site speed with a staggering 372% enhancement
- Generated a remarkable 60% increase in bookings within the initial 3 months, with continuous growth.
Closing the Gap with Competitors: A SEO Case Study
A long-standing player in the local market, my client, a privately-owned commercial cleaning company, realized their outdated marketing strategies were hampering customer retention and acquisition. While competitors thrived in the digital realm, our client’s reliance on traditional methods held them back. Recognizing this gap, I embarked on an SEO journey to enhance their online presence, focusing on crucial keywords.
SEO Case Study: Reinventing Marketing Goals
In pursuit of new clients while retaining existing ones, my strategic overhaul aimed to redefine my client’s marketing objectives. I collaborated with my client to establish clear goals and targets for their monthly marketing expenditure. Previously, their investment of nearly $5,000 per month yielded lackluster outcomes. With well-defined objectives and a comprehensive roadmap in place, I embarked on revamping their website and enhancing their online visibility.
Optimization for Impact: Strategy That Works
Leveraging my team’s wealth of experience, I harnessed strategies to propel businesses forward, even in the face of competitive franchises. Before initiating website optimizations, a meticulous audit was conducted to identify areas for enhancing traffic and boosting conversions. My detailed roadmap laid the foundation for expanding website traffic, incorporating essential components such as Google My Business page setup, Schema Implementation, and Keyword Research.
After implementing these crucial building blocks, I streamlined the website’s content, eliminating unnecessary elements to enhance site speed and user experience. I closely monitored the performance of my updates, making proactive adjustments and fine-tuning strategies. For keywords that underperformed despite improved content, I strategically removed them from the equation.
As I began attracting traffic through targeted keywords and search strings, I expanded the repertoire of keywords to attract new clientele and reinforce awareness among existing clients. This iterative approach ensured continuous growth and adaptation, driving the company towards improved visibility and enhanced customer engagement.
SEO Case Study: A Dramatic 60% Increase in Bookings within 4 Months
Effective Search Engine Optimization (SEO) transformed this commercial cleaning company’s digital marketing approach, expanding their clientele from small office spaces to large commercial centers and corporate offices. With a focus on strategic SEO, their success included remarkable achievements:
- 1720 Monthly Website Visits Compared to the Initial 312
- 113 New Inquiries Generated Since Initiating the SEO Campaign
- Impressively, 18% of Bookings Stemmed from Customers Last Serviced Over 12 Months Ago.
SEO Case Study: Comprehensive Digital Marketing Approach
Discover how Busnurd Digital Marketing Agency’s comprehensive digital marketing services can propel your business forward. My expert SEO services encompass thorough keyword research to identify the most advantageous search terms for your industry. It opens up avenues for potential leads to initiate their first interaction with your brand through your online audience. Ready to explore the best-suited Digital Marketing Strategy for your unique business? Fill out the form below to schedule your FREE Consultation
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